Shopify B2B
What Shopify B2B does well, and where it stops
Shopify B2B (the Shopify Plus feature) does company accounts, B2B-only product catalogs, draft orders for sales-led deals, and price lists by company. That's enough for stores with simple wholesale models. It stops at the point where you need pricing tied to volume tiers across multiple companies in a buying group, payment terms beyond simple net-30, or commission structures for sales reps.
- Company accounts and customer-specific catalogs (Shopify B2B handles this).
- Volume-tiered price lists across multiple companies (Odoo's pricelist engine).
- Payment terms with credit limits and aging tracking (Odoo Accounting).
- Sales rep commissions tied to specific customer accounts (Odoo CRM/Sales).